Redding Kia

Full page newspaper ad in multiple weekly newspapers for a large car dealership in a neighboring city. The corporate co-op process had strict adherence to corporate brand guidelines requiring a tight review schedule.

Working directly with the client’s head of marketing. I translated radio ad scripts into visual ad copy. I created ads with a list of vehicles, pricing details, disclaimers, and access to Kia Motors’ Adplanner website to retrieve vehicle photographs. I kept the ads focused on the special or deal of the week with large vehicle photos and bright colors.